About Us

Uniforms and merchandise for every team, every business, every occasion.

For over 30 years, Hurrell’s has helped New Zealand organisations look and feel their best. From tradies to corporates, hospitality to sports teams, we make ordering uniforms and branded merchandise across New Zealand simple, fast, and hassle-free. With wholesale access to the largest stock services uniform suppliers, onsite branding, and a full range of promotional products, we are your one stop destination for branded uniforms and merchandise for every team, every business, every occasion.

Our Story

In 1994, after years of learning the ropes in the industry, David Hurrell decided it was time to go solo. Armed with his experience, determination, and a passion for entrepreneurship, he set up Hurrell Apparel. The business grew steadily, earning a reputation for quality, reliability, and genuine care for clients. In 2015, David’s son Josh came on board as Director, bringing a fresh, forward thinking and tech-savvy approach. Today, Josh owns the business now know as Hurrell Uniform Solutions & Merchandise, and together with David’s wisdom still guiding the way, Hurrell’s continues to thrive, combining experience, innovation, and a commitment to making every uniform and piece of merchandise something their clients can be proud of.

Our Mission – To provide New Zealand businesses and organisations with a simple, reliable and professional way to get branded uniforms and merchandise that look great and last.

Our trusted clients

Supplier logo 1
Supplier logo 2
Supplier logo 3
Supplier logo 4
Supplier logo 5
Supplier logo 6
Supplier logo 7
Supplier logo 8
Supplier logo 9

We rely on Hurrells for all of our staff uniforms and they never miss the mark. They are incredibly easy to deal with, responsive to any request and consistently deliver within tight time frames. Highly recommend.

Aaron Price Group Marketing Manager , Euromarque

We’ve trusted Hurrell with our uniform needs for years, and the experience has always been exceptional. Their uniforms are durable and high quality, and their staff consistently provide service that goes above and beyond. We genuinely value the partnership.

Sara Andrew Marketing & Administration , Rost Galt Lock & Alarm

As a fire protection and compliance provider, we need gear that’s durable, reliable, and fit for purpose – The Team at Hurrell’s are responsive, professional, and always come up with the goods to meet our demands.

Scott Cameron General Manager , FFP Fire Fighting Pacific

Hurrell’s have become a trusted supplier for Wolfbrook, consistently delivering high-quality uniforms and branding solutions that support our business across multiple areas. Our relationship with the Hurrell’s team goes back nearly 20 years, and throughout that time their service, reliability, and professionalism have always stood out. We value the partnership we’ve built and look forward to continuing to work together for the next 20 years and beyond.

Steve Brooks Director , Wolfbrook Property Group

We’ve worked with Hurrells on everything from tees to totes, and every run has been spot on. The print quality is reliably beautiful, they’re easy to work with, fast when we need it, and genuinely care about getting the details right.

Hillary Rock-Harnden Marketing Manager, Grizzly

Competitive pricing

On-site branding

30+ years in business

Family owned & operated